LYITIT Solutions Pvt. Ltd

It’s a brand design project we did from total ZERO. From brand NAME to total Brand Identity, Brand Story & Philosophy, Tagline, Design Application, Specification etc. and a complete Brand Guideline. We started with a name LIT IT and finalized with the name LYITIT which a unique tonality of techiness and pronunciation. DNA of the brand inherited from WAVE – the very basic fundamentals of existence of light and its variance. Whole brand language emerged from the DNA of light wave and the forms or avatar of wave. It took almost 4.5 months with extensive number if iterations and refinements to get the final shape with right colour identity and element specification.