Emami Magic DUO

CLIENT SPEAK:

“Design innovation, Passion, Agility, Adoptability & Speed comes in mind when we talk about Designlipi. Winning design of Magic Duo could only be possible due to close partnership between Designlipi and Emami team through effective definition of WHY, WHAT and HOW?.”

– PRADEEP KUMAR PANDEY (Sr. Vice President- Packaging Development, Emami Limited)

Project was done from Ideation till final engineering & collaboration with production partners of Emami and inhouse R&D team. It was a challenging project to come out with innovative solutions with high level of constraints along with the desire to have a combo of 2 fragrances. Several ideas were showcased with multiple product packaging configuration as how to combine 2 containers as well as different usage pattern. We proposed refill pack too which can offer freedom to choose and change fragrances in different time and moods. From IDEA to initiation of manufacturing took 6 months almost. This design was also nominated for CII Design Excellence Award and was presented with product display at Goa in the year 2019.