Parampara, ADM Agro Limited

Project started with single page brief from the marketing team. Totally from scratch with lots of understanding on the brand equity, positioning, and competition analysis. We did experimented lot on forms of the packaging as market was totally cluttered with similar type of designs which were almost 80% similar to each other. We made several small-scale Rapid Prototypes even in concept development stage to have a good understanding on shape perceptions.