PACKAGING DESIGN
‘Jo Dikhta Hai Woh Bikta Hai’ Visibility & ‘Pick Me Up’ appeal is everything in today’s crowded market for pre-purchase decisions and later it is after purchase experience for repeat purchase. Today’s FMCG world is totally dependent on packaging design & experiences. It may be the simplest form and graphics – with ultimate elegance and premium look. Sometimes complex design is in demand where the target segment is looking for a masculine and macho feel and on the other hand-seasoned and experienced customers look for beauty in simplicity. It is a belief system that depended on several factors of users which are changing with time and perceptions. The design plays a vital role – and it is a very complex one that is not visible from the outside just by seeing the packaging of any product or materials made.