BORO PLUS Soap Cake : EMAMI Limited

Soap Cake may look very simple by the shape, but it is really challenging to come up with new ideas keeping the constraints in mind. Highly constrained with manufacturing process and automated packaging line constraints – we came up with many ideas from the brand philosophy and product benefit perspective with storyline and abstract shapes in line with those: from mood board, sketches, 3D renderings and engineering drawings in different SKU sizes. End result was very much refined versions of the ideas but journey to reach there was eventful. Emami marketing team, R&D Packaging team and Manufacturing team were fully involved and engaged to make things happen.