PRIDE, Canon Chemicals Limited, Kenya

One of the prominent brand of Kenya for washing product solutions. The old identity was an age old one – but having some uniqueness in it with prominence of some element and distinct colour tone. Several Identity options explored with the elements that are dominant in this product segment. We have done basic research too for modern trade as how products are displayed and marketed. Colour was a major factor for the visibility and lemon was an ingredient which was strongly presented almost everywhere in this category. It was a real hard work to bring in the fresh and energetic look in the pack along with the new identity. We have done complete branding and extended the design to all product packaging. Project took almost 10 months to complete the full task.