Low-Cost Mass Market Torch Light : Eveready Industries India Ltd.

The project was to bring in new shapes which will excite customer to choose this product from the shelves where all other products are typically and conventionally cylindrical in shape including all products of the competition and Chinese imported products are of the same and boring shapes of cylinders as batteries are of cylindrical shapes. We were able to break that monotony with shapes, sections and even in textures. This design was also able to meet the cost target to have the same price range as it was there in earlier models. We have made several concepts and supported till final engineering design for the selected concept.