Shower to Shower Talc, ITC Limited

This was a project cropped up to change the molds of current design which was about to exhaust its life. Brief was not to change the shape drastically and ideally not to change at all as the shape is having strong equity and association with the brand shower to shower. We have tried to uplift the package impression with small elements which can be like signature element. Along with the visual changes we have done multiple changes in the engineering to increase productivity and did some part of value engineering too.