PACKAGING DESIGN
TATA Sampann
OVERVIEW:
One of the biggest project we had from TATA group of companies where the complete range of TATA Sampann brand was on focus to innovate in package – for both in aesthetics & usability. We had several ideas with different sustainable / ecofriendly materials as well as PET, HDPE, LDPE & Tin Cans. We used to have good interaction with full team at Andheri, Mumbai to discuss the idea with packaging, manufacturing & marketing team. After multiple iterations – we finalized few design directions and went for full range Rapid Prototyping. Top level meeting happened presenting all the innovation we proposed along with Rapid Prototypes and possible manufacturing processes and logistics around each solution to have the optimized designs that can be easily and cost effectively executed. Shared complete engineering details along with final prototypes to TATA Chemicals team.
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