PACKAGING DESIGN

EMAMI PURE HERBS

OVERVIEW:

It’s an end-to-end packaging design project where we have given only the content which are in tablet form with information of the market segment & user definition. We did the design research of the segment and understood the category codes that is dominating the market. End user is the senior citizen segment which needs more confident and bold designs with the sense or visual link with purity of the products. We have developed several concepts and multiple packaging designs went up to rapid prototyping. At the end – EMAMI team was happy to select a challenging cuboidal shape along with purity droplets embedded on one edge as final design.Very active design team of EMAMI was very much instrumental along with the manufacturer to get the design implemented with quality and accuracy without compromising the design intent.

CLIENT:

EMAMI Limited