PACKAGING DESIGN
CODE Men’s Grooming Product
OVERVIEW:
One of the most popular brands in India is CODE from McNroe Consumer Products Pvt. Ltd. We had the opportunity to work on this project from scratch. Brand team were looking for true innovation in the category to disrupt the perceptive visual image of the category and rejuvenate the brand image of CODE. We had designed innovative packaging ideas in different configuration with multiple materials and parts. 2 designs shortlisted for final refinements for manufacturing and part cost calculation factoring the investment for mould making / tooling. We handed over the final design details to Brand team of McNroe.
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