BRAND DESIGN
MISS SUNSHINE, NAUGHTY KNOT, KENYA
OVERVIEW:
We have done the branding from scratch including the product family naming, identity design for both Masterbrand and Product Brand. There were many iterations from typefaces which are created, colour schemes, packaging graphics and advertisements / web templates etc. Design Directions are different for different names suggested – we developed those from a storyline given by the client which is so unique for that segment of user. It was experiential as well as experimental design project for us too. Thanks to Ms Rachel from MISS SUNSHINE team of Kenya.
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