BRAND DESIGN
Godrej Construction PAUZ
OVERVIEW:
Godrej Business District is a vast area inside Godrej & Boyce Mfg. Co. Ltd. located at Vikhroli (West) Mumbai – managed and maintained by the business : Godrej | Construction. PAUZ is a high-end exclusive café for the business people who are working in that commercial office hub. We have done complete visualization of the space as a branded experience center for refreshment and entertainment - “PAUZ” which came from the word “PAUSE” – where people will take a break from work to a space where they can relax for little time with peace of mind and rejuvenate for the next. Several iterations gone through with many mood boards and story line as the space was totally open from all sides with a colour tonality of white and very light beige with little touch of green. Godrej Masterbrand Guideline followed and PAUZ colour was selected form the main and extended colour palette of Godrej Master Brand.
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