PRODUCT PHOTOGRAPHY
The success of any Product is very much dependent on the way it is presented in different media and communications. It is the biggest marketing tool where photographs work as a center of attraction or focal points. Right photographs work as a communication starter. A very nice-looking product may not look good in pictures if the play of light and shadows with balanced amounts are not there along with an angle that makes the product dynamic, attractive and photogenic. It is not about the camera and visual effects but about a creative vision to see a product through the eyes of the person who can visualize the potential of the product and its bare beauty. All products are having its own identity through their colours, textures, shapes, designs & fine details – which get combined when we see it in the middle of our creative frame of imagination to reveal their beauty and make it a hero.
PRODUCT WITH STYLE
LIFESTYLE
PHOTOGRAPHY
A product or object always needs an ambiance with a drama around it to build a direct or indirect connection with the product or object’s character or usage. We try to understand the product first before we compose a scene for it. We try to relate the communication strategy with the product benefit or output. We suggest a couple of themes before we shoot for any big-size projects when we are given the freedom to think and time to execute. These pictures are being used in advertisements, catalogs, brochures, etc. We do final photo edits and hand over high-resolution files for usage.
E-COMMERCE
PHOTOGRAPHY
Photography for websites includes product photography and some thematic photography which are essential to explain a product on the online platform. Most of the eCommerce is having a set of criteria for listing the products on the platform. We do understand 3 ends – the owner of the products, online platforms where products are listed, and intended buyers or customers. We must make the product a ‘hero’ in photographs with all realistic views and features/details of the products. We do optimize the pictures to make them suitable for website loading time and image quality without pixelation.
WHAT WE HAVE
AN IDEAL SET UP :
INDOOR & OUTDOOR
We have professional photography set up equipped with all, but very basic amenities needed and experienced photographers who are having capabilities to work on cameras at an advanced level. We have tied up with multiple photographers for product photography – advertisements (lifestyle photography) and digital platform/e-commerce photography. Depending upon requirements – we do plan along with props or in a real environment.
PRODUCT PHOTOGRAPHY PROCESS
