BRAND DESIGN
CABCON INDIA LTD.
OVERVIEW:
CABCON India Limited, a good size business of West Bengal, India with own manufacturing of power cables & conductors. We have done the complete survey of their manufacturing unit, talked with people inside industry as well as some stake holders to understand the key strength of the brand which was totally unknown to all. We were almost in blank mind when we started the project. Surprisingly we discovered “powering generations” - key strength all customers talked about the quality of the product they offer which actually works for decades without any trouble. Identity was also having the “source of power” – RED DOT in it and distribution of the power on top. Symbolically it was simply great and easy way to connect their B2B customers. We have offered complete support for implementation of the new identity for cooperate catalogue, professional photography, website and other collaterals and signage system inside the office and manufacturing spaces.
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