August 10, 2024
Impact & Learning from Pandemic
The way things moved since early 2020 – was not expected but inevitable. We were so fast in de...
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About DesignLipi
DESIGN + LIPI (SCRIPT)
Scripting the Design as a Subject with a Language of Innovation to make the Ideas to Fly as an Object to Succeed in competitive marketplace.
DesignLipi Projects Private Limited is the very first organized effort to establish a Design Studio in the entire eastern India. It was formally applied for company registration as a Private Limited entity on 11.11.2011. First office was in Salt Lake sector III, with complete ground floor of a building. Very first client was LightKrafts for complete Branding who is still with us and closely attached with all design strategy and design tasks. We had our second office in Park Street area and then moved to our own space in 2015 where we have constructed our own Design Studio in countryside area of Howrah District – where we are now It is a very small but very effective and dedicated team who are capable of making things happen. The team always thinks of the best output that each one can deliver. Innovation is always on the way as the team thinks about any design or creative scenario & solutions.
Design Studio is in the middle of a complete green belt without any pollution in the air and noise of city areas. Each one of the team always gets energized and motivated in the ambiance they work. DesignLipi is always focused on small innovations that can make life easy and better for all stakeholders in the business and society. The team is always serious about social responsibility with a high level of sensitivity to ambiance & nature.
Simplicity is the key to “Think Clean & Be Green”.
Our Facility
Yes, we are in a village: more like Vedic Village – in the middle of lush green, paddy fields, bustling village market, house of farmers, small single-line railway station with a limited number of trains, a school with bells ringing – kids are running around, more than 125-year-old Public Library with old literature on palm leaves (tal patra) as assets worth of few lakhs, old Zamindar (Land Lord) house with a history of the British era, ponds full of fish with kingfisher catching fish and ducks floating on water, with nice tunes of birds all around, the air is so fresh making you feel sleepy, muds on roads in the rainy season, full of flowers everywhere in winters and still having old cultures of puja celebrations during Durga puja with the heritage of 100 years or more… and what not! And in the middle of that we have our self-sufficient 13,000 square feet area with a modern design studio, workshop, car parking, backyard garden with incubation areas for fresh thinking & showrooms of handmade products, Wi-Fi networked with high-speed internet and secured with HD CCTV cameras. Whoever visited in our place so far – scratched their memories with pleasant experiences of the place & hospitality they had after travelling down 40km from Kolkata city or airport. We are totally different from the rest what you might have seen so far as “design studio” in the middle of cities of India and abroad.
Innovation & Research
We can think fresh and come up with design solutions which can break the clutter or monotony of conventional thinking. The ambiance around us makes us fertile in divergent thinking for any subject we work. We can quickly make clay models by our own hands to curate ideas into physical shapes and forms. Designer needs open platform to think and fresh air to think loud – it is not an AC room or a particle board cubicle which can bring in fresh ideas. We have right blend of nature and technology together to enable innovation to germinate & develop further into engineering & implementation for the future & upcoming generations. We do research on ground too where we interact with people not to ask direct questions but to observe & learn from them to build our own understanding about a subject or product.
Modernity
We are well connected with modern world of technologies and aware of trends because of so much of open-source information available in abundance over the internet. We use the updated software that we need as per requirements and to serve better. We have a FDM prototyping machines along with a 4 Axis CNC router inhouse. We are also in the process of having few more modern 3D printers and a precision scanner in our setup – which will be one of its kind in entire eastern India. The space is very much well equipped with all hand tools, small machineries, and materials to experiment for new designs and ideas. We can build our own protypes and experiment to showcase the results without any loss of time to execute or giving shape to any ideas. Time = Cost: we always try to save money by saving time.
Jugaad Methodology
This is unique to us as we are having good advantage of our location where we can easily get an expert in welding, metal working, wood working or any other kind of fabrication. In cities – that’s a difficult task to get that done inside cities. We are habituated with Jugaad to get things made and experiment. Even a small cycle store can make beautiful functional jugaad mechanism with scrap components of ball bearings, tubes, metal frames, chains etc. We can make prototypes and samples using local resources available around with better efficiency of time and at comparatively lowered cost.
Local Partners
We have multiple local partners closely connected with us who can read our drawings and make components. Even small-scale productions can also be done. People around us having facilities like hand shot injection molding, lathe work / turning job, silica rubber components molding, sheet metal bending and press work, tubular frame welding work, wood working, printing press etc. We help our clients – mainly MSMEs who wants to have extended design support till pilot launch of the product. There is a village eco-system working which are well connected with each other. If you want to make something – you have to just land in one place : people can get connected with each other to offer you a combined solution.
Innovation & Research
We can think fresh and come up with design solutions which can break the clutter or monotony of conventional thinking. The ambiance around us makes us fertile in divergent thinking for any subject we work. We can quickly make clay models by our own hands to curate ideas into physical shapes and forms. Designer needs open platform to think and fresh air to think loud – it is not an AC room or a particle board cubicle which can bring in fresh ideas. We have right blend of nature and technology together to enable innovation to germinate & develop further into engineering & implementation for the future & upcoming generations. We do research on ground too where we interact with people not to ask direct questions but to observe & learn from them to build our own understanding about a subject or product.
Modernity
We are well connected with modern world of technologies and aware of trends because of so much of open-source information available in abundance over the internet. We use the updated software that we need as per requirements and to serve better. We have a FDM prototyping machines along with a 4 Axis CNC router inhouse. We are also in the process of having few more modern 3D printers and a precision scanner in our setup – which will be one of its kind in entire eastern India. The space is very much well equipped with all hand tools, small machineries, and materials to experiment for new designs and ideas. We can build our own protypes and experiment to showcase the results without any loss of time to execute or giving shape to any ideas. Time = Cost: we always try to save money by saving time.
Jugaad Methodology
This is unique to us as we are having good advantage of our location where we can easily get an expert in welding, metal working, wood working or any other kind of fabrication. In cities – that’s a difficult task to get that done inside cities. We are habituated with Jugaad to get things made and experiment. Even a small cycle store can make beautiful functional jugaad mechanism with scrap components of ball bearings, tubes, metal frames, chains etc. We can make prototypes and samples using local resources available around with better efficiency of time and at comparatively lowered cost.
Local Partners
We have multiple local partners closely connected with us who can read our drawings and make components. Even small-scale productions can also be done. People around us having facilities like hand shot injection molding, lathe work / turning job, silica rubber components molding, sheet metal bending and press work, tubular frame welding work, wood working, printing press etc. We help our clients – mainly MSMEs who wants to have extended design support till pilot launch of the product. There is a village eco-system working which are well connected with each other. If you want to make something – you have to just land in one place : people can get connected with each other to offer you a combined solution.
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Years of
Professional Experience
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Clients In India &
Abroad
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Successful Design
Projects
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Achievements &
Recognitions
Product Design
From Idea or a basic brief with available or newly developed technology to design concepts, engineering design, prototyping and even hand holding till pilot production…
Packaging Design
‘jo dikhta hai woh bikta hai’ Visibility is everything in today’s crowded market and after purchase – it is the experience. Packaging needs a “pick me up” appeal for sure!
Brand Design
Developing a character with a personality which can be presented in today’s highly competitive market with a promise to deliver. It is more like giving a birth of an Icon.
Graphic Design
Visual design, colour composition, working on brand visual language for corporate communication, digital marketing, brand collateral design and other visual design applications.
Product Photography
Product photo shoot in different background and lighting environment, photo editing and colour corrections, digitization for different applications.
Prototyping
Rapid Prototyping – FDM, SLA, SLS, Hand made fabricated prototype & mock up, clay models, architectural models, spray painting, product assembly for design evaluation & testing.
Why DesignLipi?
1. Customized & Personalized solutions of Chief Designer Sanbid Golui for every project as challenges are always different
2. Study Based Design Solutions where each touch points are being considered with inputs from all business functions
3. Experience hands for doing Design focussing on minute details of each segment of Business
4. Always open to listen, understand and then Deliver through Design Solutions viable for business and reasonable for end user
5. 360 degree approach from understanding the brand promise to the end point of delivery mechanism to fulfil the promise
6. Attitude of doing it with emotion, passion & full energy engaging relevant client team when project is in hand
7. No compromise in any stage for essence & purpose of Design for businesses
Awards & Recognitions
OUTLOOK MONEY : featured for Industrial Design as good career option
HINDUSTAN TIMES, MUMBAI : Role of Design & Designers in Manufacturing Industry
Emami HE Duet Deo Packaging featured in CII Design Year Book
Design award for innovative mosquito repellent device
CII Design Excellence Award
News paper Sambad Pratidin Coverage
Akashbani All India Radio programme for the Work in West Bengal
DD News Coverage for the Work Of Design Innovation & Entrepreneurship
Innovative Dispensing mechanism Packaging Design Patent
Newspaper Coverage for the Work in Rural West Bengal
Design Excellence Award for Product Design
CraftLipi Designs in CII Design Yearbook Publication
Goa Design Summit Case Study Presentation
Clients Testimonials
Mr. Deepak Varanasi
Kenya. Food & us
Working with Designlipi, one can rest assured that they not just another designer who will take your brief and dish out a typical "agency output". They really try and look into your market and understand your consumer and question your beliefs. This has helped me as a startup to achieve better results while minimising market causalities, which we can ill-afford.
Mr. Yash Jain
Pritam Electricals
It was a pleasure working with the team of Designlipi. They designed some of our products like...and also managed our social media pages on Fb and Instagram. Their creative posts greatly improved the brand presence/brand following on these platforms and raised the number of inquiries for our products! Moreover, I really appreciate about them the fact that they always revert back on time with the suggested edits.
Mr. Ashutosh Tiwari
Founding Partner & Director of Cosmos Strategy
Sanbid is one amongst a rare breed of old world design professionals with a highly progressive outlook. He does not speak muchbecause his work does an eloquent job of that. Crucially, he combines a strong sense of strategic design with outstanding user experience understanding required in 3D design with further, a really rooted yet futuristic graphic aesthetic. Having an amalgam of these three capabilities is fairly rare anywhere in the world - yet, Sanbid does that effortlessly and with a radiant smile!
Mr. Pradeep Kumar Pandey
President- Packaging Development, Ernami Limited
Design innovation, Passion, Agility, Adoptability & Speed comes in mind when we talk about Designlipi. Winning design of Magic Duo could only be possible due to close partnership between Designlipi and Emami team through effective definition of WHY, WHAT and HOW?
