Initiatives

SOCIAL ENTERPRISE : PLAY OF DESIGN IN RURAL INDIA

ENCOURAGE : EMPOWER : ENGAGE 

CraftLipi is a Social Impact Initiative Project of DesignLipi Projects Private Limited for Change by ‘Design Innovation in Rural ‘Mini’ Life & ‘Micro’ Economy in the bottom of the Pyramid of Social Ecosystem from West Bengal, India.

“We are constantly working & continually Improving We Work with Passion, Emotion & Dedication to Innovate & Implement Design Solutions to offer Better Life & Living for this Generation & Generations to Come.”

CraftLipi is living with an Honest Purpose & Pure Promise.

We are located at rural space of West Bengal and trying to uplift the rural economy by generating employment & developing business out of the resources that are available in that area with innovative product ideas that rural people can be trained to make.
Nature-based materials are in use and rural semiskilled people are being trained to make innovative products by hand as well as machines. We enable people to ‘Learn & Earn’ from the place where they belong instead of running to cities for a small waiter job in offices.
We are having a strong self-owned infrastructure where man and machines are working together sitting in the middle of the green without disturbing nature – rather nurturing nature with full care and maintenance. We have a complete ecosystem in the middle of the village where people are happy to work tirelessly as they enjoy working without stress.
We are developing skills, making innovative products, and promoting the product output beyond the boundaries of villages with a brand name and professional services to direct buyers and B2B customers.
We are bringing back the traditional work of village families and new generations are getting interested to carry forward their family business further instead of hating the work their father or mother is doing.

Our WISH to have

  • A well-known BRAND of Handmade Products from Indian Village with innovative ideas in real shape

 

  • Self Sufficient Village Economy with Sustainable Employment Management & Growth

 

  • Family Business back in track with new and upcoming generation to enjoy the work they have

 

  • Giving Back to Origin – educated village kid to come back to village (origin) and build business, encouraging & promoting village entrepreneurship

 

  • Nurture the Nature and relish the fresh air, happiness & health

Play of Design in Rural India

Case Study Presentation | CII Conference, Goa

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